The Many Deceptions of Jay Humphreys
The Scam
Jay Humphreys was trusted to manage a farming operation. Instead, he built a shadow business on the side using the same land, workers, and partners' money. He ran San Jose de Baja on paper while secretly pushing all the profits through San Quintin Valley Farms—his own operation. He never told anyone. He just took it.
The People He Screwed Over
- Juan Garcia Jr.: Business partner and trustee. Lost hundreds of thousands. Took Jay to court and won.
- Celina Garcia-Anderson: Another trustee. Burned just like Juan. Also won in court.
- Maria Elena Useda: Investor. Got used and tossed. Over $500k owed to her.
- Tina Cherrington: Jay’s wife and partner in the scheme. She signed off on all of it.
How He Got Away With It (So Far)
Jay filed bankruptcy to dodge the fallout. Claimed hardship. Said he couldn’t pay. Meanwhile, he kept farming under a different name. Kept making money. The court said his debts couldn’t be wiped—too much fraud. He ignored them.
Still Employed at Rio Bank
Despite all of this, Jay Humphreys still works at Rio Bank managing agricultural loans. The guy who looted a farming business is now in charge of lending money to farmers. Let that sink in.
LIVING A LIFE OF LUXURY WITH NO MORALSHere he is living it up without a care in the world while his victims are left to pick up the pieces.

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Open Letter to Rio BankDear Mr. Sasser, You have a known financial con artist working for you. The courts made it clear. The documents are public. You still have him in a position of trust, handing out loans to the very kind of people he’s ripped off before. That’s not oversight. That’s negligence. Sincerely, [Name Redacted]
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Got Burned by Jay? You're Not Alone
We know there are more of you out there. Jay doesn’t just make “mistakes.” He runs patterns. If you’ve got a story—share it. Help us put the full picture together.